GROOM Collection

Teeth Whitening for men

Smile lab’s GROOM Collection offers a full whitening collection for HIM. Designed and formulated for a man’s needs. The whitening strips are slightly larger for the perfect fit. Smile lab offers a full smile care collection for him including a daily Whitening Toothpaste and a Purifying Mouth Spray. Finally whitening products for HIM only.

Free of SLS and Paraben

Cruelty Free & 100% Vegan

Developed by Dentists

Why GROOM whitening strips


The world’s fastest teeth whitening system.


10 individual smile makeovers for upper and lower teeth.


Super easy, safe, fast results!


The world´s only smile grooming series for men.

Free of SLS
and Paraben

Cruelty Free &
100% Vegan

Developed by

About the GROOM collection

Finally it ́s here; your daily smile care routine. Especially designed for him. Get ready for an unique combination of ingredients working together to give you an impeccable white and bright smile. Get ready for close encounters.

Why does Smile lab offer separate oral care for men? Can I order products from other collections?

Many men use our whitening products. We have noticed that men actually need a slightly larger strip for the best results. That´s why Smile lab designed a special collection for HIM. To adapt to a men´s needs. 

What is the difference between the GROOM and other collections?

The box contains 10 double sachets with pre-dosed strips for upper and lower teeth. Each session takes 60 minutes. The whitening effect is the same as with the other strips but the fit of the Groom strips is especially designed for men. 

Is the GROOM whitening tooth paste safe to use everyday?

Absolutely. We encourage you to swap your regular toothpaste for the GROOM whitening toothpaste to maintain the results of your whitening treatment. The toothpaste will effectively remove staining and get rid of unwanted bacteria. We recommend you to use the GROOM whitening toothpaste twice a day. 

How do I use the GROOM Purifying mouth spray?

The perfect tool for clean teeth and a super fresh breath where ever you are! Super fast, super easy. Trustworthy. Perfect before dates, meetings, parties and photo shoots. Essential oils promote a clean and healthy breath. Our patent pending designs make this mouth spray the coolest one for your bathroom or in your travel bag.

Established in Stockholm

Improving smiles with healthy, effective formulas developed with the natural environment in mind.

Whiter teeth in no time

It is both cute and convenient to carry around if you want to take some strips with you on a possible trip. They work quickly, so if you are going somewhere special and want whiter teeth in no time, this is the product. Just put them on for 15-20 minutes, and they will already be much whiter!


Affordable, quick, and easy to use

Almost obsessive I start trying whitening toothpaste. However, I did not see immediate results. I also asked my dental hygienist to polish my tooth longer, but that did not do the trick either. I pinned my hope on Smile lab. I immediately saw the difference, especially after using all strips.

Marlieke Koks, Cotton & Cream

The staining is gone

My teeth stain pretty fast because I drink a lot of coffee. When I use the Advanced Teeth Whitening Strips the staining is gone in only 2 sessions. When I follow the entire treatment my teeth are a couple of shades lighter. I keep the result up with Flash strips once in a while in between my two full whitening treatments every year.