Smile brighter in just one session.
The teeth whitening upgrade you have been waiting for.
Vegan, cruelty free and 100% safe for home use.
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Build a healthy smile care routine with our everyday range developed by dentists.
Starter Kit – Winter Combo Offer
To get started on your daily teeth whitening routine with instant results.
THERAPY advanced whitening toothpaste
To add nourishment to your enamel and promote healthy, pink gums.
Smile Accelerator – Autumn Combo Offer
To get sparkling clean teeth on the go!
Enjoy the essence of Nordic beauty
Purity, Simplicity and understated elegance
Free of SLS
Cruelty Free &
Introducing smile THERAPY®
Finally it ́s here; your daily Smile Spa! A unique combination of ingredients working together to give you a full circle beauty & health treatment for your smile.
Improved whitening formula
Vitamine E promotes healthy, strong and pink gums
Liquid Enamel strengthens the enamel, making the teeth less translucent
Established in Stockholm
Improving smiles with healthy, effective formulas developed with the natural environment in mind.
Whiter teeth in no time
It is both cute and convenient to carry around if you want to take some strips with you on a possible trip. They work quickly, so if you are going somewhere special and want whiter teeth in no time, this is the product. Just put them on for 15-20 minutes, and they will already be much whiter!
Affordable, quick, and easy to use
Marlieke Koks, Cotton & Cream
The staining is gone
My teeth stain pretty fast because I drink a lot of coffee. When I use the Advanced Teeth Whitening Strips the staining is gone in only 2 sessions. When I follow the entire treatment my teeth are a couple of shades lighter. I keep the result up with Flash strips once in a while in between my two full whitening treatments every year.