Smile bright every single day…

The teeth whitening upgrade you have been waiting for.
Vegan, cruelty free and 100% safe for home use. Discover your routine now!

Shop our best sellers

Build a healthy smile care routine with our everyday range developed by dentists.

FLASH purifying mouth spray

Instant fresh breath in a FLASH! The best kisses are just one spray away.


SIGNATURE advanced teeth whitening strips

SIGNATURE teeth whitening strips. Our number one bestseller.


SIGNATURE advanced whitening toothpaste

Our SIGNATURE advanced whitening toothpaste is your daily essential for glam teeth.


Enjoy the essence of Nordic beauty

Purity, Simplicity and understated elegance

Free of SLS
and Paraben

Cruelty Free &
100% Vegan

Developed by

Introducing smile THERAPY®

Finally it ́s here; your daily Smile Spa! A unique combination of ingredients working together to give you a full circle beauty & health treatment for your smile.

Improved whitening formula
Vitamine E promotes healthy, strong and pink gums
Liquid Enamel strengthens the enamel, making the teeth less translucent

Established in Stockholm

Improving smiles with healthy, effective formulas developed with the natural environment in mind.

Whiter teeth in no time

It is both cute and convenient to carry around if you want to take some strips with you on a possible trip. They work quickly, so if you are going somewhere special and want whiter teeth in no time, this is the product. Just put them on for 15-20 minutes, and they will already be much whiter!


Affordable, quick, and easy to use

Almost obsessive I start trying whitening toothpaste. However, I did not see immediate results. I also asked my dental hygienist to polish my tooth longer, but that did not do the trick either. I pinned my hope on Smile lab. I immediately saw the difference, especially after using all strips.

Marlieke Koks, Cotton & Cream

The staining of my teeth is gone

My teeth stain pretty fast because I drink a lot of coffee. When I use the Advanced Teeth Whitening Strips the staining is gone in only 2 sessions. When I follow the entire treatment my teeth are a couple of shades lighter. I keep the result up with Flash strips once in a while in between my two full whitening treatments every year.


Explore the full selection


Smile lab’s Signature line offers all your daily smile care essentials. This line contains 2 of our bestseller full whitening treatments; offering you a smart, safe and effective way home teeth whitening solution.


Smile lab’s FLASH Collection is designed to provide you with quick touch ups in between your Signature treatments. A date, job interview or party coming up? FLASH will upgrade your smile instantly.


Smile lab’s GROOM Collection offers a full whitening collection for HIM. Designed and formulated for a man’s needs. The whitening strips are slightly larger for the perfect fit. Finally whitening products for HIM only.


Are you a wellness & spa lover? Pamper yourself with our complete SPA treatment at home. Our THERAPY collection is infused with #SMILETHERAPY, offering a full circle of beauty and health benefits.