Smilelab is an innovative cosmetics brand, established in Stockholm in 2011. Our philosophy is to present the smile as a powerful beauty statement. And our products as smile beauty tools. We develop our products with healthy, effective formulas and with the natural environment in mind.
Smilelab is an authentic Stockholm brand and represents the very essence of Nordic Beauty: Purity, simplicity and understated elegance.
The Smilelab Spirit
Innovation, empowerment, attitude. That’s what we are all about. We exist for our desire to innovate. Thinking different and creating something new, exciting and beautiful. To disrupt the establishment of tradition. Creating luxury in a modern sense. Inspiration through attitude. We are pioneers in smile beauty care.