The Story Behind Smilelab’s Therapy Whitening Teeth Masks®
Where Nordic beauty philosophy meets innovation
At Smilelab, we believe a beautiful smile is more than just white teeth. It is a reflection of health, confidence and self-care. Rooted in the Nordic essence of simplicity, purity and quiet luxury, Smilelab was created to reimagine oral care as part of modern beauty.
We saw a shift. People were no longer satisfied with harsh whitening products or outdated strips that offered results at the expense of comfort and well-being. They were looking for something smarter. Something gentler. Something beautiful.
That is why we created the Therapy Whitening Teeth Masks®. Inspired by the skincare world and the effectiveness of facial masks, we asked ourselves: what if a whitening strip could do more? What if it could brighten your smile while also caring for your gums and overall oral wellness?
Powered by our proprietary #SMILETHERAPY complex, each Mask® is a treatment that delivers visibly whiter teeth while supporting the health of your mouth. They are clean, science-based and infused with the understated elegance of Scandinavian design and beauty rituals.
At Smilelab, we elevate everyday routines by turning them into moments of care and confidence. With the Therapy Whitening Teeth Masks®, whitening is no longer just a quick fix. It is a mindful ritual – modern, effective and effortlessly luxurious.
Because your smile deserves the same care and intention as the rest of your beauty routine.
Kimberly –
This is so amazing!! I drink much coffee and my teeth are like diamonds again really!! Thanks
Valeriya –
This kit is my fav whitening tool to keep my smile in a perfect shining bright way. I love the little case which comes together with the stripes. It is so handy to take with me in my purse.